Logotype and bumper for New York based production company Three NYC inspired by Milton Glaser’s iconic “I (Heart) NY” design. The negative space of the sideways heart was a “design opportunity” or rather ”happy accident”, creating the outline of a number three.
Credits
Client: Three NYC
Producer: Lusia Boryczko
Design & Direction: R. Kyle Shoup
2D Animation: R. Kyle Shoup
Inspiration: Easyfeel