©2013 R. Kyle Shoup
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The Reel 
A year in the making, a minute for the taking. Special thanks to Jeremiah Shuff and Gladys Bernadac for their editorial chops and helping get this thing off the...
Reel 
First National Bank 
If you had a dollar bill, where would you put it? In your shoes or under a mattress? Bad move. You should put it in the bank, and First National Bank and Trust...
Boards, Lightborne 
Real Complainers Vote 
Real Complainers Vote is a non-partisan effort to get the word out about voting...and then complaining. Created in collaboration with Third Street Partners and Ray...
Foundation, Boards 
Last Call 
Created with TakePart.com as a compliment to their forthcoming environmental documentary "Last Call At The Oasis" which touches on the fresh water crisis already...
Foundation, Boards 
Contagion 
"How A Virus Changes The World" is a mock PSA created in conjunction with the release of Steven Soderbergh's “Contagion” (2011) for TakePart.com. This two...
Foundation, Boards 
Style Frame Graveyard 
They died before their time. May these once vibrant design gems rest in peace in the style frame graveyard, where great ideas live forever. Ad Council Ad...
Boards 
Tony Hawk RIDE 
In-game opener for the final level of “Tony Hawk RIDE” created for Robomodo. We were asked to channel the insanity of a Japanese game show and then take it even...
Robomodo, LIFT, Boards 
McCormick House 
Title sequence created for a documentary about Mies Van Der Rohe’s “McCormick House”, commissioned by Elmhurst Art Museum (Elmhurst, IL). Drawing inspiration...
Documentary, Foundation, Boards 
Death Cab 
Music video for Death Cab For Cutie’s “Summer Skin” appearing on their Grammy nominated video collection “Directions”, which is the visual companion to...
Music Video, Lightborne 
Price of Everything 
A trailer for the NY Times writer Eduardo Porter's book “The Price of Everything”. We collaborated with Chicago agency Sponge to create an intriguing animation...
Book Trailer, Foundation, Boards 
Golf’s Best 
Broadcast graphics package designed for ”Geico Presents Golf’s Best of 2010”, a retrospective of the year in professional golf. Foundation was asked to design...
Show Package, Foundation, Boards 
Robomodo ID 
Brand animation created for the video game designers at Robomodo, appearing before the start of Tony Hawk RIDE. Robo’s direction was to create something...
Robomodo, LIFT 
Three NYC 
Logotype and bumper for New York based production company Three NYC inspired by Milton Glaser’s iconic “I (Heart) NY” design. The negative space of the...
Logotype 
NASCAR Trucks 
Broadcast graphics package designed for SPEED Network’s “NASCAR Trucks Series”. Lift Motion Design was given free reign to created an exciting graphic look...
Show Package, Lift 
MTV New Media 
A series of bumpers created for MTV’s “New Media” division. The concept was simple, New = egg, Media = magnetic tape of the future. The future, as we all...
MTV, Foundation 
The Next Level 
Show open designed for BigTen Network’s “The Next Level”, a show that looks at the lives of athletes after college and how competing in the Big Ten shaped...
Show Package, Foundation 
Truth Skull 
Music video for the song “Truth Skull” by Lymbyc Systym. Director Scott Fredette presented me with an edit for “Truth Skull” and asked if I had any ideas...
Music Video, Lightborne 
Sailor Jerry 
Opening titles and additional graphic excerpts from the documentary “Hori Smoku Sailor Jerry”, a film about the influential and often foul-mouthed tattoo artist...
Documentary, Lightborne 
Waiting For Gorilla 
Experimental animation stemming from a fascination of obsolete technology paired with wild animals. This piece was featured in Smile Faucet’s “Air”...
Experimental, Lightborne 
MTV Load 
Weird shit happens when you turn your back on graffiti. Animation commissioned by MTV Europe to appear on mobile devices. “Karate” was unfortunately deemed...
MTV, Lightborne 
Bat Boy 
Excerpts from a book trailer for “Going Mutant: The Bat Boy Exposed!” Directed by Focus Creeps. CreditsClient: Weekly World News Producer: Stacy...
Book Trailer, Foundation 
Robomodo ID 2 
Brand animation created for the video game designers at Robomodo, appearing before the start of Tony Hawk SHRED. Once again, Robo’s direction was to create...
Robomodo, Foundation, Boards